the Digital Instrument Planner
The Digital Instrument Planner guides you through twelve multiple-choice questions regarding the target group. What moves this group? What are the constraints towards certain behaviour? How to act on it efficiently with the proper instruments?
Subsequently the Digital Instrument Planner presents an advice on the mix of instruments to apply. Please note that this advice is not a blueprint. The advice helps the user to utilize the instruments in the most efficient manner, thus increasing the chance of success.